5 Basic Steps to Promote Your Dental Services Online

Posted by on Sep 11, 2014 in Online Advertising |

electronic dentalOnce you establish your own dental practice, your next step is to improve your brand and reputation. How are you going to reach new clients? Business cards and brochures may help you get things going. Still, there are other ways to expand your network.

E-Dental Market recommends boosting online presence for increased branding to attract more clients. This is the easiest and most cost-efficient way to promote dental products and services. To help you get started, here are some tips you could use:

  • Have a plan
    Setting clear objectives can help you establish the right methods for your campaigns. Know your brand identity and focus on your vision. By now, you should also know how much you’re willing to spend for your campaigns. Be realistic with your goals and our target deadline.
  • Know your market
    Knowing your target market will help you how to develop your strategies. Find out what makes them interested and how they look for dental services. Conducting a survey and asking for their feedback can help you establish your goals.
  • Be familiar with your competitors
    Find out how many dental clinics nearby. You can easily do this by checking online listings and browsing through their website.
  • Look for an IT partner
    Look for the best service provider that will help you improve and implement your plan. Check their packages and inquire about their services. Today, there are many marketing experts offering quality services like web design, custom app and software development, and other online channels you can use to boost your online presence.
  • Monitor your progress
    The only way to find out if your campaigns are running smoothly is to monitor your progress every week. This will help you measure your strengths and weaknesses and adjust your strategies.

Promoting your brand may take some time to see the results. Make sound investments and be open to more opportunities that may come your way.

Approach for Navigation Purposes: Samsung Teams Up With Nokia to Boost Mapping Services

Posted by on Sep 3, 2014 in Promotions |

Nokia

Image by Daniel Koskinen | Flickr

Samsung announces its partnership with Nokia, as the South Korean tech giant plans to use Nokia’s mapping platform to improve services.

Minimize Reliance

Under the deal, the two companies will see a beta version of Nokia’s Here app on smartphones and the Gear S smartwatch.

Here is currently available to Yahoo, Amazon, and supplies map data for Microsoft’s Bing search results.

Industry watchers consider Samsung’s decision as a way to minimize its reliance on Google apps.

The move will help Samsung distinguish itself from Google and its Android operating system.

‘Confusing Experience’

Nokia’s map service currently provides information on 190 countries, including navigation and public transport data.

Some analysts understand Samsung’s decision to pursue its own operating system and move away from apps developed by the search engine company.

However, they argued that every move has its drawbacks.

“For end users it just means a confusing experience with a ridiculous amount of duplicated apps,” says Ron Amadeo on Ars Technica.

Disaster Relief: Google Tests Self-flying Vehicles, Reveals Ambitions With Project Wing

Posted by on Sep 1, 2014 in Promotions |

Drone

Image by Don McCullough | Wikimedia

Search engine giant Google has finally tested its autonomous aerial vehicles, which would be used to deliver products.

Concept of Delivery Drones

The company’s one of the most technologically advanced projects is called “Project Wing.”

Google X, the company’s research division dedicated to making major technological advancements, built and tested drones near remote farms in Queensland earlier this month.

The company believes Project Wing could be helpful to life-saving missions.

Emergency Response

Google said Project Wing’s goal is to build a system for delivering aid to victims of floods, earthquakes, and other extreme weather events.

“When you have a tool like this you can really allow the operators of those emergency services to add an entirely new dimension to the set of tools and solutions that they can think of,” said Dave Voss, the incoming leader of Project Wing.

“Even just a few of these, being able to shuttle nearly continuously could service a very large number of people in an emergency situation,” explained Astro Teller, Captain of Moonshots.

Tech Startup Snapchat Valued at $10B, Raises Huge Funding

Posted by on Aug 29, 2014 in Social Marketing |

Evan Spiegel

Image by Cellanr | Wikimedia

Well-known messaging app Snapchat is said to be worth $10 billion, as the company received a huge round of funding from powerful investors.

Investor interest

The news comes after venture capital firm Kleiner Perkins Caufield & Byer agreed to invest $20 million in Snapchat.

If the deal goes through, Snapchat would join in the same bracket as tech startups with valuations of $10 billion or more. These tech giants include Dropbox and AirBnB.

Snapchat allows users to send messages and photos that will disappear within seconds.

Big Potential

Though the app is not yet profitable, industry watchers believe investors are betting there is huge money to be made in disappearing messages.

“The bet investors are making is that it is going to be worth the amount of Facebook and Twitter one day,” Ian Maude, of research firm Enders Analysis, said in a statement. “If you have got an audience, you can develop a substantial multibillion-dollar business.”

The company’s rapid user growth has successfully attracted the attention of investors.

Snapchat and Kleiner Perkins refused to confirm the reported valuation and funding.

Burger King, Tim Hortons to Merge: Why the Deal is All About Taxes

Posted by on Aug 28, 2014 in Sales |

Burger King in London

Image by Billy Hicks | Wikimedia

Burger King has announced its plans to acquire Tim Hortons for about $11 billion, a deal that industry watchers consider as a way to secure lower tax rates.

‘Managed independently’

As part of the deal, the headquarters of Burger King will be in Canada and would have a market capitalization worth $18 billion.

3G Capital, Burger King’s biggest investor, will own 51% of the merged business.

“Tim Hortons and Burger King each have strong franchisee networks and iconic brands that are loved by their guests. Following the closing of the transaction, each brand will be managed independently, while benefitting from global scale and reach and sharing of best practices that will come with common ownership by the new company,” the companies said in a joint statement.

Tax burden

Unanimously agreed by both firms, Tim Hortons shareholders will get $59.74 in cash and 0.8025 shares of the new company per share they own.

After the acquisition was confirmed, Burger King has faced criticisms as it potentially takes advantage of lower taxes.

The move re-ignited the “tax inversion” controversy over American firms moving their headquarters abroad, where corporate taxes are lower.

Samsung Buys SmartThings, Invests On Internet of Things

Posted by on Aug 19, 2014 in Internet Marketing |

samsungSamsung announced on Thursday that it has acquired SmartThings, an open platform for smart home devices.

David Eun, head of Samsung’s Open Innovation Center (OIC), shared that they initially planned to offer partnership with SmartThings, but eventually decided that acquisition is the way to go. He added that the company wanted to invest in improving the Internet of Things and innovating convenient smart appliances.

Despite the acquisition, SmartThings will continue to operate independently, but will move its head office to another location.

CNet reports, “The company’s headquarters will move from Washington, D.C., to OIC’s base in Palo Alto, Calif., and more than half of SmartThing’s 54 employees, plus Hawkinson, will head to California.”

Since the launch of SmartThings in 2012, it has capitalized on smart home technology. With its open platform that supports 1,000 devices and 8,000 apps, it continues to work on Android and iOS operating systems. Its brand has tremendously grown since its conception and has established solid partnerships with companies, such as Belkin, Sons and Philips.

Samsung aims to be the “world’s biggest home appliances maker” by 2015. Eun acknowledges SmartThings’ contributions will be an added asset to Samsung’s continued development of Internet of Things software, services, and devices.

“The efforts we had before will absolutely continue at Samsung, but there are great opportunities to strengthen SmartThings,” he said.

Yahoo Buys Startup Zofari: Why the Company Aims to Boost Local Search Capabilities

Posted by on Aug 15, 2014 in Internet Marketing |

yahooYahoo has acquired the place recommendation app Zofari, in an attempt to strengthen its services around local search.

Local search business

Zofari, the so-called “Pandora for places,” helps users quickly find locations they want to visit.

They generate recommendations for local businesses, such as bars and cafes.

The recent acquisition, analysts believe, is Chief Executive Marissa Mayer’s decision to specifically improve the company’s mobile services.

‘Very excited’

Though financial terms of the agreement were not revealed, Zofari has released a statement, saying its four employees will be joining the Yahoo Search team.

These employees, the company said, include Nate Weinstein, Jason Kobilka, Shahzad Aziz and Oliver Su.

“After meeting some of the amazing folks on the Yahoo Search team and hearing about their vision, the decision for our team to join Yahoo was an easy one,” the statement says. “We can’t talk about what we’re working on yet but needless to say we are very, very excited.”

So far, Zofari’s apps will remain active, so users can still access it on the App Store, Google Play, or via mobile Web.