• These Ideas Improve Your Landing Pages

    Are you looking for ways to boost your website’s efficiency and conversion rate? One way to do so is to improve landing pages. The latter makes the first or even lasting impression on your intended audience. It also provides you with the opportunity to close a deal and make
  • Beat The Summer Heat With 2 Highly Effective Steps

    While you might appreciate the warmth that the summer period brings, the heat can get a tad unbearable. Trying to catch some shut-eye in an unbearably hot room can be a traumatic experience. Excessive sweating has you practically glued to your sheets in the confines of your hot and
  • Lendlease Successfully Launched Highly Anticipated First Residential Property in Singapore

    Australia-based Lendlease finally entered the residential property market in Singapore with the launch of Park Place Residences as its first housing project in the region. The development will be part of the Paya Lebar Quarter, a sprawling 3.9-hectare mixed-use development. Although Park Place Residences is its debut project in

Provide More Value to Your Customers with These Hacks

As a business owner, you should always do your best to provide as much value to your customers as possible. To a consumer, value equates to benefits against the cost, which means consumers will continuously evaluate how

A Comprehensive Guide to Local Digital Marketing

Digital marketing has made it possible for businesses to reach a global market. Most companies, however, are focusing their marketing strategies more on a worldwide audience at the expense of local customers. A local marketing strategy is

Building Your Online Brand Authority Through Blogging

Online branding is essential for all digital marketing efforts. It helps your brand gain online popularity. Building a brand authority propels online marketing by helping your business establish a respected and recognized presence. Building brand authority is not

Three Digital Marketing Industry Challenges You Need to Overcome

The digital marketing industry in 2017 is in a state of rapid growth, which means now is a good time as any to take on a digital marketing franchise opportunity.  A franchise gives you a turnkey business,

Types of Animations Used in Web Design

The days when webpage designs were straight-laced are long gone. More and more websites are using animations to encourage user interaction and improve their user’s experience. Using animations does not, however, mean throwing some elements and hoping

How Can Online Reputation Management Help Your Business?

As a business owner, you’ve probably had your fair share of positive and negative feedback. Negative reviews, when left unchecked, could seriously damage the reputation of your business and could result in loss of sale. This is

The Success of Your SEM Campaign Lies on These Factors

New Jersey is more than just the state with the most number of diners (hence, the nickname “Diner Capital of the World”) and shopping malls; it is where you will find the country’s most active Internet users

Business Gains from Marketing Automation Services

Most businesses try hard to handle their own automated marketing tools, without any success. With just too much to handle in the day to day, there is not enough time and expertise to deal with your marketing

4 Critical Questions to Ask When Choosing SEO Agency

Due to the technicalities and the sensitivity involved in search engine optimization (SEO), you as a business owner should ask the right questions before hiring an SEO company to work on your website. The company you choose

Using Videos to Boost Your Company’s SEO Ranking

While one of the main building blocks of an effective SEO strategy is content, many companies are underutilizing a particular type of content: online videos.  When correctly used, videos can be a compelling kind of content and significantly