digital marketing Archive

Saving Social: Manage Consumer Burnout on Social Media

One possible reason the engagement on your Facebook page is slowly dropping is burnout. This is when your followers feel extremely tired of the content they see online. Eventually, this makes them withdraw altogether from social networking

2018 Digital Marketing Trends: What Works Best Right Now

Digital marketing trends come and go. What worked in the past year might not work right now. The same is true for 2018’s trends. Before taking advantage of digital marketing in Dallas, TX, keep the following in

Best-Performing Categories of Marketing Emails for the Travel Industry

There are several platforms available for digital marketing. Email marketing is, however, still one of the best-performing digital marketing platforms. Making it work for your hotel or travel agency requires having a concrete strategy and clear execution plan. Email

Online Marketing Strategies for the Different Stages of the Travel Cycle

There are various stages a traveler goes through before booking a holiday with a travel agency. Having a one-size-fits-all outlook for marketing your travel packages are not going to be effective. You should tailor your online marketing

Why Businesses’ Online Presence Should Be “Human”

Social media has become an integral arm of marketing. Experts in Philippine social media use, such as Online Philippines Corp., point out that it is still growing. In this regard, harnessing this growth requires building a better

How to Find the Right Digital Marketing Agency for Your New Business

The digital marketing business is not a one-size-fits-all. As a business owner, you have to realise that you need to be meticulous when it comes to choosing the right digital marketing agency for your needs and goals. Here are

How to Get Started with Video SEO

A video is currently the most popular type of content that users consume online, simply because it’s easier to skim through instead of having to read written text. But as it is with written content, users either

Why SEO is Still Effective for Marketing and Promotions

Despite the boom of social media sites, many businesses still rely on good old SEO marketing to reach their target market. True, search engine optimization tactics have been around since the advent of web browsers and may

Top Ways to Check Your Site’s Link Profile

Your link profile plays an important role in the success of your website. The more quality links that go to your pages, the higher your ranking will be. You’ll have to check your profile regularly to get the

Advertising Strategies to Attract Clients at Various Stages of the Digital Marketing Funnel

Digital advertising is the buzzword in current marketing circles. Digital marketing has cut-throat competition and being the best is essential. Efficient marketing on digital platforms recognizes that clients go through various stages before making a purchase. The