In marketing and advertising, sometimes what you say does not matter. There are times when how the message is visually crafted actually matters. This is why graphic design is an important factor in marketing communications. Brands and even small business invest money in making sure that their marketing and advertising materials look good.
But what actually constitutes a good graphic design? As a marketer or even a creative director, this should be one of your major concerns. If you are starting out in the field of marketing and advertising (especially in art direction), here are some things you need to keep in mind, as attested by Kudos Studio and other graphic design studios in Sydney.
The Use of Negative Space
You may not realise it, but the use of white or negative space actually has a lot of benefits for graphic design. For one, it provides viewers with less distraction, thus leading their focus to the text and pictures. It also creates a good contrast between design elements; the nice plain background can create a contrast with a coloured header.
The Typeface and Hierarchy
The choice of typeface can make or break the entire graphic design material. It also creates an impression. For one, if you are looking to have a professional and classic appeal for your website, you can use serif typefaces. For a more modern approach, sans serifs make good a good choice.
If you want to make your website truly interesting, a nice play on colour palette will help create a good graphic design. You may choose to use your brand colours. But if you want to explore other palettes, you can always consult the colour wheel.
These are just some things to keep in mind if you want to perfect your graphic design. You can always work with a reliable graphic design studio to reach your marketing goals.