Responsive web design has always sounded like a fancy word for designers and companies with surplus budgets. Even though search engine optimisation (SEO) has occasionally addressed its importance to ranking on search engine result pages, it has never been as important and real as it is now that Google has confirmed mobile-first indexing.
What is Google First Indexing?
Since most of the online traffic is now mobile based, Google has decided to give precedence to websites that are easier to use on mobile. That is why SEO services in Perth are so keen on mobile-friendly web design — satisfying this requirement will lead to better user experience.
This means that Google will be crawling and indexing mobile friendly pages and using them to determine user experience and general page relevance.
If You Are Good on Mobile, You Will Be Good on Desktop
By flipping the table, Google has shifted the balance of power, making desktop versions of a website secondary to the mobile version. Before this, Google would rank you depending on your desktop site’s performance. This means that metrics such as:
- Site load speed
- User experience
- Content quality and keyword use
- Metadata optimisation
It Is Time to Kill Site Versions
Having a mobile version of your website is no longer just an option, especially if you maintain both versions separately. Before you call in SEO experts, you have to get a web designer to convert your two websites into one.
You want a single website that snaps seamlessly into different viewports. Such responsiveness will ensure that whatever Google links and ranks on mobile will look great on a desktop.
SEO is not all about keywords and backlinks. For once, Google has made it different by giving us something businesses can leverage to get some leeway over their competitors. Ensuring your website is mobile-optimised could give you an edge over slow adopters.