Both large and small-scale businesses are using smartphone technology for marketing. It’s a no-brainer, really. Almost everyone owns a smartphone and spends a lot of time on it. Estimates reveal that there are roughly 2.53 billion smartphone owners as of 2018. Experts predict that this will grow to as much as 2.87 billion in 2020.
It’s unwise for businesses not to make the most of hand-held device ownership. Entrepreneurs and mobile app developers are now left to make a choice between Android and iOS. However, there are several cases involving apps where iOS win — a total hands-down. An iOS app development in Australia won’t be as popular, otherwise.
A Quicker Turnout
App development for iOS is easier. According to most developers, it takes fewer lines of code compared to Android app development. Differences between total lines of code are at 38%, favouring iOS. It takes a shorter time to get an app live, which also means it uses fewer resources and manpower.
Problems with Piracy
Paid Android apps are victims of rampant piracy. Many developers state that piracy rates are as high as 95% for these apps, meaning that these also earn less than iOS. Most mobile apps for businesses are free to download, but still needs money to get everything sorted out. Developing apps with a business intent is no different.
Android doesn’t suffer from a lack of updates. Google rolls out platform updates regularly. The problem is few people use the latest version. Statistics indicate that 36.1% of all Android users still use KitKat, which is version 4.4, when version 6.0 (Marshmallow) is already out. Developers must consider this if they want full functionality over their apps. A fragmented market makes it difficult to create something that works flawlessly.
The iOS is still the most popular smartphone platform, and that says a lot. Android is slowly gaining ground but the reliability of iOS, specifically in terms of app development, still trumps it. Choosing iOS makes a lot of sense from a business standpoint.