Blogs vs Social Media: Which Is Ideal for Businesses That Need Engagement?

social media sitesBuilding a brand online requires more than a website. Companies need to have some form of engagement. By doing this, products and services become closer to the target audience. It’s easier to convert leads to customers as well.

Teams such as Emery Media Management use various tools and strategies to engage the online audience. Two of these are social media and blog. For those who are on a tight budget, choosing the better one is ideal. Which should a business pick?

Why Use Social Media

Social media sites such as Facebook, Twitter, and Instagram are not only connecting people, but they are also building brands.

According to a Hootsuite report, more than 40 percent of American consumers said they prefer brands to have a strong presence on social media. Meanwhile, almost 50 percent of them have engaged with a brand in at least one platform.

Although most users are on Facebook, a sponsored post is almost thrice more likely to be remembered on Instagram than other forms of online advertising.

Furthermore, 75 percent of the website’s users have taken action because of a post. People on Pinterest, meanwhile, are over 8 percent more likely to buy a product online than users of other similar websites.

Why Blogs Also Matter

Based on the curated information by Hubspot, blogging remains a viable inbound marketing strategy for many companies.

For those that plan their strategies well, they can look forward to favorable results. Those that post at least 16 articles have more than three times the traffic than those that had only four.

In 2015, companies that blog more than 11 times to consumers had increased their leads four times than the ones who did four times a month.

Which one should a starting business pick? It depends on the audience, the kind of engagement it wants, the budget, and the overall marketing objective.

With lead generation, for example, social media appeals more to individuals. Businesses tend to rely on blogs more. But, with the right team to help, a fledgling company can do both.