A Look on the Latest Trends of Digital Marketing in 2018

Digital marketing team discussing in front of laptopThe world of online marketing is continuously evolving and for this year, there are things to keep an eye on, especially if your business is currently running a digital marketing campaign. To keep you updated with the latest trends and developments in the field, listed below are some of the things you should be aware of:

The Power of Social Media

Social media is consistent when it comes to impact and influence. Due to this, many businesses are investing in effective social media campaigns. There’s a consistent growth in the number of users, you can expect that investing in this type of strategy would spike up your digital marketing efforts.

Substance over Quantity

Content is still a key factor in making your website rank on organic search. Even PurpleClick Media and other internet marketing companies in Singapore agree that having a quality and relevant copy on site would influence how the search engines would rank you from a user’s query. In other words, you could trust that if your website has substantial and quality content, search engines would more likely be in favor of you.

Creating a Persona & Engagements

People would feel more attached to your brand if you create a persona they could relate to. Activities and engagements, be it on your website or fan page, would drive more attention from users. Other than building a persona, you could try re-purposing your existing content. You may use memes, infographics, videos, webinars, and many others to make it more interesting.

Mobile-First Advertising

Most users today are now relying heavily on their smartphones. This is not surprising considering the power and convenience it offers. With this device, anyone could easily search and gain access to things they need. That’s why it’s only right to make your website more accessible and friendlier to mobile users. In fact, digital marketers are seeing that search engines would be more in favor of sites that are mobile-friendly than those who aren’t.

The online marketing industry is continuously growing and you can’t afford to be left out by the latest trends and innovation in the field. Use these predictions to guide the direction of your company’s campaign. Don’t be afraid to try and experiment with different strategies. Most importantly, be well-aware of things around, so you could keep up with any changes that may happen.