Types of Animations Used in Web Design

Web developers collaboratingThe days when webpage designs were straight-laced are long gone. More and more websites are using animations to encourage user interaction and improve their user’s experience. Using animations does not, however, mean throwing some elements and hoping they increase your conversion rate.

Artists should carefully and creatively incorporate animations into web design. You should, therefore, hire a professional company in Croydon that specialises in web design to handle the whole process for you. As shared by Vaccoda LTD, here are the typical categories of animation you can choose for your web design.


Slideshows are an efficient way to showcase several images without the web user having to do anything. They, however, have an intricate art connected to them and timing is crucial. The photos should change quickly enough to avoid boring your visitor. They should also allow enough time for the visitor to appreciate the images.

Scrolling Animation

These are compelling tools for one-page websites and those that include a lot of information. Content appears in different formats and sizes as the user scrolls downwards. You could use certain fonts to emphasise some content. It is an excellent way of increasing user engagement and keeping their user experience interesting.

Hover Animation

A hover animation is practical in conveying a message that an element on your page is interactive. In this web design, a button or image appears as the page loads. When a user stays close to the image, a text appears below it to give more information on the image. It allows the user to learn more about your products and services.

Background animations are possibly the most common. They are moving images connected to your brand which create a wow impression for your page. The human eye is drawn to movement. Animation, when done right, is the perfect tool to control your website’s visual hierarchy. They should, however, not distract the visitors from the central website message.