Due to the technicalities and the sensitivity involved in search engine optimization (SEO), you as a business owner should ask the right questions before hiring an SEO company to work on your website. The company you choose will have a significant impact on your site’s rankings on search engines. By asking these four questions to the SEO company you intend to hire, you will be able to make an informed decision.
1. Can you share a list and information of your former clients?
Seocharlotte.com says this question will give you a chance to review the testimonies and feedback from former clients. It also gives you a chance to reach out to any one of them and get their recommendations. You will know what to expect being a client yourself. If a company is hesitant or declines your request to know their past clients, it is a red flag. Past clients are not supposed to be a secret; instead, they should be a source of pride.
2. How much will it cost?
Every company operates within a specific set budget. It’s for this reason that you should ask this question before any engagement. You don’t want a scenario whereby you are hiring a company that operates way above your budget. High prices don’t always guarantee better services. This is because it could be a sign of desperation or incompetence, which could end up being costlier in the long run.
3. How do you intend to improve my search engine rankings?
A good SEO agency should be in a position to explain the strategies they will use to improve your site’s ranking in the search engines. Be sure to steer clear of any SEO company which is not ready to freely share its methods in detail. This could be an indication that it is using illegal techniques such as black-hat SEO.
4. How long will it take to realize some results?
For SEO to be effective, it needs time. However, this should not be a hindrance to any experienced company to give you a realistic time frame for results. If the prospective company promises quick results, make them explain. Otherwise, this could mean they use old, spam techniques.
When it comes to partnering with the right people, save time and money. Choose the right company to work for you and ensure that you get a good return on your investment.