Did you know that 91% of patients would rather read information about dental services online than call the dental office? If you lack enough presence on the Internet, it would be tough for you to attract new patients and even maintain your current ones.
Investing in online marketing is now a requirement for dental offices to grow. There is no straightforward formula for success, but following these practical tips helps ensure your campaign could work wonders for your business.
Do Not Be a Hero
First, hire an experienced provider of SEO services for dental practices. It pays to advance your basic knowledge of online marketing, but it does not mean you should tackle everything on your own.
The key is to leave the technical side of search engine optimisation to experts while remaining actively involved in the process.
Focus on the Right Social Channels
Social media sites are excellent platforms to engage with your prospective, current and former patients. Over the years, the number of these social networking channels has multiplied continuously – each catering to a particular set of users.
If you really want to reach your target audience, expand your digital footprint across the right platforms. Facebook, YouTube and Twitter are most popular in the UK. Therefore, they are the safest choices but never rule out other channels.
Understand the user profile of each social network to know where exactly you can connect with your target market.
The website is the centrepiece of any online marketing campaign, but it is a huge mistake to create only a desktop version. Your most prominent online real estate must responsive to mobile devices too. Otherwise, you might lose some quality traffic if your site is not mobile-friendly.
Choosing to market digitally only takes care half of the job. Bespoke your online marketing campaign to suit your unique business goals and manage it with persistence to stay relevant on the Internet for the years to come.