Alexa.com is one of the internet’s most enduring data analytics websites. In the past, it was one of the number one ways to monitor whether your website was doing well or not. It counts the frequency of visits to each web page, which gives you a good indicator of whether your digital marketing strategies are effective or not.
Alexa will help you determine whether you should buy website traffic or increase your search engine optimisation (SEO) efforts.
Alexa has been around for a comparatively long time compared to other online-based companies. Founded in 1996, more than 20 years ago, Alexa Internet, Inc. started as an independent web traffic analytics site. Amazon currently owns it. Alexa.com is not to be confused with Amazon’s Alexa product, which is a virtual assistant service similar to Apple’s Siri.
Despite its age, Alexa rankings are still relevant in 2017. Though there are other analytics websites available today, Alexa.com is still one of the most trusted websites in this field.
Here is why your rankings still matter:
It Is a Reliable Comparative Tool
Alexa rankings measure the number of visits to your website, which you can use as a reliable comparative tool against competitor sites. You can monitor how many visits your site is compared to that of your competitors on any given day.
It Objectively Measures Your Website’s Marketing Potential
Since Alexa measures how popular your website is, it is an objective indicator of its marketing potential. Generally, advertisers are more willing to promote their products or services on your website if they know that their ads are likely to be seen by a large number of people.
For commercial websites, it also helps them market to a targeted audience.
It Is Related to Google Page Rank
Alexa rankings do have some parallelisms with Google Page Rank, though that is not always the case. Alexa rankings give you an outlook on the number of visitors you have on your site. A higher Alexa ranking means improved search engine optimisation as well.
Alexa will likely continue to be an effective and relevant tool in managing your website. It is as relevant today as it was in the 90s.