As an entrepreneur striving to leave a great first impression online, you only get a fraction of a second to convince a viewer to look closer and find out more. The back button is way too easy to click. This is why it's a good idea to invest in creating a good website. Website design experts from Denver, Colorado recommend the following ways to improve your site:
Be straightforward with your information
Curiosity is good but confusion – not so much. Be clear about who you are, what you do, and what you can offer site visitors. Both the design and the content have to work together to inform the viewer in the simplest and clearest manner possible. Fluffy writing can confuse and frustrate your reader into leaving your site. The smarter way to communicate is to include a straightforward call to action.
Create an identity
New entrepreneurs often have to go through a trial-and-error stage before understanding what works for your target audience. Here, research is critical. Use your research findings to determine how you would like to your target market to perceive you. What sets you apart from the competition? Is there something new and fresh that you offer? Another good way to create an identity is to define your values. Your web design should reflect your brand identity.
While it’s good to be innovative, some websites have elements that end up being incompatible with most browsers. Even though you should strive to be as creative as possible, your business website must still be easy to digest, log into, and navigate. It must also be compatible with most devices.
Good website design is about always keeping your customers in mind. This mindset is an excellent way win over a target market. Remember: the customer is always right.