Digital marketing isn’t a complex world, because that would imply that there’s just one intricate system of algorithms, graphs, and page ranks. When in truth, it’s more like several layers of that, and each layer is connected through several secret labyrinthine links that constantly change with each minute.
Three Words Is an Entire Lecture Series
Fortunately, there are people and even several websites that dedicate themselves to making at least some parts of the whole thing easier to understand. A good example of these sites are the ones that teach clients how to get AdSense safe traffic, as it targets multiple areas of digital marketing in one swing.
Here is a swift breakdown of the number of things that are actually going on in this simple statement. Direct your attention to the phrase ‘AdSense safe traffic’. Each word represents a different area of digital marketing that have entire modules that help explain their significance to ensuring your efforts get positive results.
The Point of All This
Traffic is the simplest of the three elements to understand. This is the number of people that visit a specific website and stay there for a number of seconds. High or low traffic can mean many things. The numbers can be a symptom of something wrong with the website, or something outside the site exerting significant influence over user behaviour.
The First Traffic Block
Safety is another simple concept, but with slightly more nuance than traffic. The need for this element comes from internet wisdom that not all traffic is benign. Malware and viruses are as common online as bacteria are on/in most everything in the physical realm.
Some harmful programs are built specifically to target a certain site weakness, while others are just random negative elements drifting around to cause damage wherever they may land. The focus on safety is important because it affects traffic. Much like any immigration policy, tightening safety around a website will have an effect on the number of computers that can access the site.
The Foundation of the Industry
AdSense is arguably the most important part of this phrase, as it is the tool that allows many websites to actually earn money from the clicks they get. This is where digital marketing crosses with real world finances, and the biggest reason why companies and individuals focus so much on traffic.
Website owners should not let all this potential information frighten them from using digital marketing as part of their general strategy. No company can afford not to use it. People just need to realise that the puddle they might be jumping into might actually be a lake.