How Online Security can Boost Search Engine Ranking

padlockGoogle’s Webmaster Central Blog announced in August 2014 that they would make Always-on HTTPS (2048-bit SSL encryption), a lightweight ranking factor in their future search results. This means that Google is making a move on promoting better security for each user who relies on their search engine.

If you’re dealing with sensitive customer information, especially during online payments and surveys, you have to make sure that your site has security measures. As such, many businesses find it important to hire digital marketing agencies that offer this with their SEO service. Perth business owners say that it’s among the best practices they should follow moving forward.

What is HTTPS?

Hyper Text Transfer Protocol Secure (HTTPS) is a secure version of the HTTP, which you can see at the beginning of a URL. When users connect to a secure site, it encrypts their session with a digital Secure Sockets Layer (SSL) Certificate. This makes all data passed between users and your site secure, which is ideal if you have login pages and shopping carts.

Should Your Site Switch to HTTPS?

Encrypted sites offer a safer online experience, which means that more users will trust you. This additional security feature can improve conversion rates and increase engagement on your site. By migrating to “HTTPS everywhere,” it’s possible to get long-term results. This doesn’t mean that you should do it hastily, though. There are specific URLs you can’t migrate to HTTPS, so better talk with whoever is in charge of your site to do this correctly.

Is Having a Secure Site Enough?

Migrating to HTTPS isn’t a sure ticket to the top of search engine result pages (SERPs). Many other ways can help improve your ranking, such as quality content and relevant inbound links. While migrating to HTTPS, you shouldn’t ignore the SEO strategies you have been implementing.

As cases of security breaches are increasing, it might be a good idea to migrate to HTTPS. You won’t only have a chance to boost your rankings; you might gain more clients because of this security feature.